Bruce Hicks

Senior Advisor

Bruce is a senior public relations consultant with 46 years’ experience in the news media and public relations fields.

He has operated the Houston offices of The Alliant Group and its predecessor firm, Darcy Communications, since 1989, serving a wide range of international, national and local clients in travel and tourism, airlines, energy, commercial real estate development, legal, technical and manufacturing industries. His clients have included American Airlines, Starwood Hotels & Resorts Worldwide, City of Sugar Land, Aeromexico Airlines, American Express Travel Related Services Company, Mexico City Tourism Board, Mexicana Airlines and others. In his 39 years as a public relations executive, he has both agency and corporate experience, including his highly public role as vice president, corporate communications for Continental Airlines and Texas Air Corporation for the first decade of deregulation. During that period, he was a founding officer of New York Air, the first new airline startup after deregulation.

Bruce is recognized as an expert in crisis management with experience in labor (contract negotiations, strikes, lockouts, corporate campaigns, union organizing), financial (bankruptcy, takeovers), legal and regulatory (lawsuits, government investigations and hearings), and physical (airline crashes, office building fires) crises.

As a journalist for eight years, Bruce was medical/science/energy/aerospace writer for United Press International and the Houston Chronicle, night city editor of the Austin American-Statesman, and editor of the weekly Austin Citizen.

He has won numerous awards, including the Public Relations Society of America’s top national honor, the Silver Anvil, twice (crisis communications and special events).